Tool names are stable, so you can ask for one by name. A new connection is read only: everything in the first three groups works immediately, and the rest needs a tier you grant in the conversation.
Account and access
reddit_ads_whoami,reddit_ads_get_accounts,reddit_ads_get_account,reddit_ads_get_account_overview,reddit_ads_get_account_historyreddit_ads_get_funding_instruments,reddit_ads_get_pixels,reddit_ads_get_profiles,reddit_ads_get_third_party_trackersreddit_ads_get_access_status,reddit_ads_set_write_access,reddit_ads_get_subscribe_linkreddit_ads_send_feedback,reddit_ads_get_feedback
Reading the account
- Campaigns:
reddit_ads_get_campaigns,reddit_ads_get_campaign - Ad groups:
reddit_ads_get_ad_groups,reddit_ads_get_ad_group - Ads and creative:
reddit_ads_get_ads,reddit_ads_get_ad,reddit_ads_get_ad_creative,reddit_ads_get_posts,reddit_ads_get_post,reddit_ads_get_post_job,reddit_ads_get_post_creative_assets,reddit_ads_get_creative_assets,reddit_ads_get_creative_asset - Audiences:
reddit_ads_get_custom_audiences,reddit_ads_get_custom_audience,reddit_ads_get_saved_audiences,reddit_ads_get_saved_audience - Anything by name or id:
reddit_ads_find_entity
Reporting and research
reddit_ads_get_performance_report,reddit_ads_get_daily_performance,reddit_ads_compare_periods,reddit_ads_compare_adsreddit_ads_search_subreddits,reddit_ads_get_community_suggestions,reddit_ads_get_keyword_suggestions,reddit_ads_get_interest_categories,reddit_ads_search_geo_targets,reddit_ads_get_targeting_options,reddit_ads_get_bid_suggestion,reddit_ads_estimate_delivery
Safe tier: reversible and additive
Granted by typing ENABLE WRITES.
- Create, always paused:
reddit_ads_create_campaign,reddit_ads_create_ad_group,reddit_ads_create_post,reddit_ads_create_ad,reddit_ads_copy_ads - Housekeeping:
reddit_ads_pause_items,reddit_ads_archive_items,reddit_ads_update_name,reddit_ads_update_ad_comments,reddit_ads_refresh_ad_preview - Audiences and signals:
reddit_ads_create_custom_audience,reddit_ads_update_custom_audience_users,reddit_ads_create_saved_audience,reddit_ads_send_conversion_events
Spend tier: can start or raise spend
Granted by typing ENABLE SPEND CHANGES.
reddit_ads_enable_items,reddit_ads_update_budget,reddit_ads_update_bid,reddit_ads_update_targetingreddit_ads_update_campaign,reddit_ads_update_ad_group,reddit_ads_update_ad,reddit_ads_update_ad_urlreddit_ads_delete_custom_audience,reddit_ads_update_saved_audience
Two things the tools do for you
Reddit reports money in microcurrency, where 1,000,000 is one dollar. Every tool converts, so what comes back is dollars.
Targeting updates replace the whole targeting object on Reddit's side, which is how people accidentally wipe a community list. reddit_ads_update_targeting reads the current object, merges your change, and writes it back.
Related
Reddit Ads MCP connects your Reddit Ads account to Claude or ChatGPT, so the work in this post becomes a question you ask instead of a report you build. Start a 7-day free trial on your own ad account, then pay $12 a month. See what it does.