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Account review / SeptemberIllustrative data“Audit all five of my ad accounts. Where did spend rise without more purchases, which creative actually sold, and what would you change this week?”
SpendSpend rose $4,820 from August; tracked purchases rose by three. Two prospecting ad groups spent $2,100 with no recorded purchases.
What changedThe bid on Prospecting / Gaming went from $3.40 to $5.10 on September 18. Purchases stayed flat afterward.
CreativeIn the same ad group, the tutorial carousel had 31 tracked purchases at $29 each; the static image had eight at $67 each.
Suggested next stepReview the two zero-purchase groups for a pause. Test the carousel in another ad group, then compare results before moving budget. I have not changed anything.